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Designed for you, by you.

Express yourself with Bespoke, Samsung’s premium line of customizable appliances. Create a home that suits your style with modern colors and design. Mix or match—the choice is yours.

Inspiration happens when it all comes together

It’s time to bring your ideas to life. Dive into the Bespoke kitchen tool and get creative with the finishes you love and the features you need.

Design your own

Your fridge, endless options

From classic stainless steel to bold new colors, find finishes that speak to you for a fridge that feels like home.

Samsung 4-Door French Door
 4-Door French Door
Samsung 3-Door French Door
 3-Door French Door
Samsung 4-Door Flex
 4-Door Flex
Samsung Side-by-Side
 Side-by-Side
Samsung Column Freezer
 Column Freezer
Samsung Bottom Freezer
 Bottom Freezer

Sync up your style and taste

Bring your dream kitchen to life with a suite of customizable appliances.

Samsung Ranges
 Ranges
Samsung Microwave
 Microwaves
Samsung 3-Door French Door
 Dishwashers

A stylish, smart laundry upgrade

Bespoke AI laundry brings more style, space, smarts and speed to your everyday routine.

Steam, press, impress

The new way to refresh and sanitize your wardrobe at home.

Buy with confidence

Bespoke wins design award

Customizable Bespoke Kitchen appliances earned Samsung a 2022 Most Innovative Design Company award from Fast Company.